Market Survey

Another Language: 日本語

Turning specialist-media reader responses into input for product planning.

GreenEchoes Studio’s Market Survey service conducts voluntary surveys of readers and article viewers of Greenkeys, a specialist keyboard media outlet.

We design the survey objectives and questions around the topics you want to explore, such as product specifications, layouts, pricing, purchase intent, and usage scenarios.

We publish a column or explanatory article and a survey on Greenkeys, then compile the responses, article readership data, open-ended comments, and market responses where available. We deliver an analytical report informed by our specialist-media expertise.

Because respondents are recruited through the article, the results are not statistically representative of the Japanese market as a whole.

Use the findings as input for understanding interest in and concerns about product concepts, as well as issues to investigate further.

We publish the target article and survey, and disclose our relationship with the commissioning company, that the market survey is paid, its purpose, and how responses will be used.

We agree on the scope for publishing the results and analysis before the survey begins.

Challenges We Can Address

We can help address challenges such as the following.

You want to find out how Japanese users would respond to a new layout or specification
You want to understand differences in interest and concerns across several concepts before production
You want to check whether assumptions within your company align with actual user responses
You want to prioritize factors such as price, features, color, and size for the Japanese market
You want to gather responses from people who have read some background information, rather than relying only on individual reactions on social media
You need analysis from someone with knowledge of the keyboard market, in addition to survey results
You want to gauge market responses to a product in development while limiting how much of the results are made public
You want to encourage responses with a giveaway, if appropriate

What Our Market Survey Includes

Our Market Survey service primarily includes the following:

Clarifying the survey objectives and hypotheses
Designing survey questions and answer choices
Producing a column or explanatory article for Greenkeys
Conducting a survey within a Greenkeys article
Compiling survey results
Reviewing article readership data and market responses
Market analysis by GreenEchoes Studio
Producing a PDF report
Planning the scope for publication of survey results
Disclosing the survey purpose and how response data will be used to respondents

Defining the Survey Objectives and Questions

We ask the client about the topic they want to investigate, their current hypotheses, and the decisions they hope to inform with the results.

Based on this, we shape the questions and answer choices so respondents can understand the topic easily and are not led toward a particular conclusion.

We discuss the survey topic and objectives with the client, but GreenEchoes Studio makes the final decisions on the article structure, question wording, answer choices, and analysis methods to ensure the survey is fair and consistent with Greenkeys’ editorial policy.

Columns and Explanatory Articles on Greenkeys

Rather than publishing a survey on its own, we produce a column or explanatory article that gives readers the background, choices, and issues they need to understand before responding.

The target article states that it is paid work commissioned by the client from GreenEchoes Studio for a market survey.

We disclose the commissioning relationship and conduct the survey without steering the article content or responses in any particular direction.

The feature article and survey will be published on Greenkeys, but the survey results and GreenEchoes Studio’s analysis do not have to be made publicly available.

Conducting and tabulating the survey

We conduct the survey within a Greenkeys article for a set period and tabulate the number and proportion of responses to each question.

If the survey includes open-ended questions, we identify common trends and issues rather than treating individual opinions as the overall conclusion.

As a rule, personally identifiable information and respondent-level records are not included in the standard deliverables provided to the client.

If we collect survey responses and information from prize-draw entrants, we generally manage them separately.

How survey results are shared

Before the survey begins, we decide which of the following options will determine how the tabulated results and analysis are shared.

Full publication: We publish the main survey results and an overview of the analysis on Greenkeys.
Partial publication: We publish only the questions, results, or summary agreed in advance by the client and GreenEchoes Studio on Greenkeys.
Client only: We share the tabulated results and analysis only in the report delivered to the client.

In all cases, the feature article and survey disclose our relationship with the client, that the survey is paid, its purpose, and how respondents’ information will be used.

If the results will not be made public, we explain before respondents answer that their responses will be used in a survey report provided to the client and that the tabulated results and analysis may not be made public.

Even when results are published, we do not disclose personally identifiable information or respondent-level records.

Unless respondents have consented to publication, we do not make open-ended responses public in their original form or in a way that could identify the respondent.

Market analysis by GreenEchoes Studio

In addition to survey responses, we review article readership, open-ended responses, and reactions on social media and other platforms where available.

Drawing on our experience running a keyboard-focused media outlet, conducting hands-on reviews, advising on layouts and products, and supporting the Japanese market, we analyze the context behind the results, potential user groups, and considerations for product planning and messaging.

The core value of our Market Survey service lies not only in tabulating responses, but also in interpreting the reactions within the context of Japan’s keyboard market.

How it works

A typical process is outlined below.

Get in touch using our dedicated form
We confirm the topic, hypotheses, intended use, and preferred timing for the survey
We propose the survey scope, number of questions, duration, and deliverables
Decide how the survey results will be shared
If running a prize draw, decide on the prizes, entry requirements, shipping method, and handling of personal information
After the order is placed, we develop the article outline and survey questions
If needed, the client verifies facts such as product specifications
Publish the article and survey on Greenkeys
Collect responses for the agreed period
Tabulate and analyze survey responses, readership data, and market reactions
Submit the report to the client
Publish the results or a summary on Greenkeys, according to the scope agreed in advance

The standard response period is 14 days, but we set the duration individually based on the survey topic and publication timing.

Base fees and services

Market Survey base fee: from ¥132,000 (tax included) / from US$860

The base fee includes:

Preliminary consultation (online)
Clarifying the survey objectives and hypotheses
Designing the questions and response options
Planning the scope for publishing the survey results
Displaying the survey purpose and scope of information use for respondents
Planning, writing, and editing one column or explainer article for publication on Greenkeys
Conducting a survey within a Greenkeys article
Collecting responses for approximately 14 days
Announcement on Greenkeys’ official X account
Adding internal links from highly relevant existing articles
Compiling article page views, response counts, and results for each question
Checking responses on social media and other channels where available
Market analysis by GreenEchoes Studio
One report
Adding a brief summary of the results if you choose to publish them

Detailed charts for publication, a separate article, an English-language article, or other additional content will be quoted separately.

Fees vary depending on the survey topic, number of questions, duration, scope of analysis, languages supported, and other factors.

Standard Deliverables

The standard report includes:

Survey overview
Survey objectives
Survey period
URL of the published article
Article page views and available readership data
Number of survey responses
Results for each question
Trends in open-ended responses
Market responses on social media and other channels, where available
Market analysis by GreenEchoes Studio
Recommendations for next steps, as needed

Depending on the number of responses and the survey content, we may not be able to analyze every item in depth.

Additional Support

The following support can be added depending on the survey content and intended use:

In-depth analysis of open-ended responses
Product specification and messaging recommendations based on the survey results
Production of a survey results article or detailed charts for publication
Setting up a response path using Greenkeys’ shared announcement placements
Planning and running a giveaway for respondents

Additional support is quoted individually based on its scope, duration, and analysis requirements.

Shared Announcement Placements on Greenkeys

During the survey period, we can use shared announcement placements within Greenkeys articles to direct readers to the article hosting the survey.

These placements are an additional way to direct readers from multiple Greenkeys articles to the survey page.

They are not included in the base fee.

We will provide an individual quote after confirming the placement scope, position, and duration.

Indicative fee for a shared announcement placement: ¥33,000 (tax included) for 14 days / US$215

A shared announcement placement does not guarantee any particular number of impressions, clicks, article page views, or survey responses.

We may change the placement position or display method due to site operations, urgent announcements, display issues, or other circumstances.

Giveaways for Respondents

Depending on the survey topic and product, we can run a giveaway for survey respondents.

If a giveaway is held, the target article and entry form will clearly state the prizes, number of winners, entry period, eligibility requirements, drawing method, shipping regions, prize provider, shipping party, and how personal information will be handled.

Entering the giveaway is optional.

Whether or not someone enters the giveaway will not affect whether their survey response is included in tabulation and analysis or how it is evaluated.

The drawing is limited to those who meet the entry requirements, and the content of survey responses will not affect the odds of winning.

Entry requirements will not include selecting a particular response, expressing a favorable opinion, purchasing a product, or posting favorable content on social media.

Whether a giveaway was held will be stated in the survey conditions in the final report.

If a giveaway is held, some respondents may have participated primarily to enter for a prize. We will take this into account when reviewing response trends, but the motivations and composition of respondents may differ from those in a survey without a giveaway.

Prize costs, shipping costs, entry form design, drafting entry terms, conducting the drawing, contacting winners, and arranging shipments are not included in the base fee.

We will review the campaign details and applicable laws, then provide a separate quote.

Personal Information of Giveaway Entrants

We expect to handle giveaway entrants’ personal information as follows.

Separating the Survey and Giveaway Entry

As a rule, entries will be accepted through a separate form displayed after respondents complete the survey.

As a rule, survey responses and giveaway entrants’ personal information will be managed separately.

We will not provide survey responses to the commissioning company in a form that identifies individual respondents.

Information We Collect

For a giveaway, we may collect the following information as needed.

Name
Email address
Postal code
Address
Phone number
Other information needed to conduct the drawing, notify winners, or ship prizes

At the time of entry, we may collect only a name and email address, then collect the address or other information needed to ship the prize from winners after the drawing.

How We Use the Information

We will use the information collected only for the following purposes.

Checking eligibility
Conducting the drawing
Notifying winners
Shipping prizes
Contacting entrants about delivery status, failed delivery, incorrect addresses, or similar issues
Taking steps needed to administer the giveaway appropriately

We will not use entrant information for advertising, sales activities, account registration, newsletter subscriptions, or other marketing purposes.

The Drawing and Sharing Winner Information

As a rule, GreenEchoes Studio will manage entrant information and conduct the drawing.

If a prize is shipped directly by the commissioning company or prize provider, we may share the winner’s name, address, phone number, and other necessary information with the company shipping the prize, only to the extent needed to contact the winner and ship the prize.

In such cases, we will inform the winner of the following:

Name of the company receiving the information
Name of the company shipping the prize
Personal information to be provided
Purpose of using the personal information
Prize shipper
The country or region where the recipient is located, if applicable

We will provide only the information necessary to ship the prize, after obtaining the winner’s explicit consent.

If a winner does not consent to their information being provided, we may be unable to ship the prize. The entry conditions for each giveaway will explain how such cases are handled.

Restrictions on Use by Recipients

A company commissioning a survey or a prize shipper that receives winner information may use it only to ship and deliver the prize and to communicate as needed for delivery.

Use for advertising, sales activities, membership registration, newsletter subscriptions, matching against existing customer information or survey responses, or any other purpose is prohibited.

The recipient may not provide the information to another third party, except where it is necessary to share it with delivery providers or similar parties previously approved by GreenEchoes Studio.

Storage and Deletion of Information

Information about unsuccessful applicants will be deleted after the drawing, confirmation of winners, and other tasks required for the giveaway are complete, unless retention is required for operational or legal reasons.

Winner information will be deleted by GreenEchoes Studio and the recipient after all matters relating to shipping and delivery are complete, unless retention is required for operational or legal reasons.

Shipping Prizes from Overseas Companies

When an overseas company commissioning a survey or providing a prize is involved, we will prioritize, wherever possible, having the prize delivered to GreenEchoes Studio or a shipping provider in Japan and shipped to the winner from within Japan.

If an overseas company ships a prize directly to a winner, we will confirm the recipient company’s name and country, the information to be provided, the purpose of its use, and the measures taken to protect personal information.

We will explain these details to the winner and provide the information only after obtaining any consent required for providing personal information to a third party in a foreign country.

There are restrictions on the countries and regions, prizes, and shipping methods we can accommodate.

Please also review the GreenEchoes Studio Privacy Policy for information about how personal information is handled.

What This Service Does Not Include

Market Survey does not provide or guarantee the following:

Research that is statistically representative of the entire Japanese market
Statistical surveys using random sampling
Recruitment of a respondent panel
A specified number of page views (PV), unique users (UU), or survey responses
Specific respondent attributes or respondent composition
Specific responses or favorable survey results
Favorable articles, evaluations, or analyses
Sales, awareness, search rankings, or other marketing outcomes
Hands-on reviews, photography, or the production of typing-sound videos
A minimum number of content page views or impressions
A guaranteed increase in the number or quality of responses through a giveaway

If you are interested in a hands-on review, please see our separate Product Review service.

Notes on Survey Results

Surveys conducted through this service use voluntary responses from Greenkeys readers and visitors to the relevant articles.

Respondents are not selected at random, and the sample may include a relatively large number of people with a strong interest in keyboards and input devices.

Therefore, the results are not statistically representative of the entire Japanese market.

Article views, survey responses, response content, free-text comments, and reactions on social media and elsewhere vary depending on factors such as publication timing, survey topic, reader interest, and external conditions.

GreenEchoes Studio does not guarantee any specific number of page views, responses, particular response content, sales, or other outcomes.

Fees cover survey design, article production, survey administration, data tabulation, market analysis, and report preparation.

Editorial and Survey Independence

We discuss the survey topic, objectives, and hypotheses to be tested with the client.

To protect Greenkeys’ credibility and ensure the fairness of the survey, however, GreenEchoes Studio retains final editorial control over the article content, headlines, question wording, answer options, tabulation methods, analysis, and how the findings are presented publicly.

We cannot accept requests intended to steer respondents toward particular answers, remove negative responses, alter survey results, or dictate a favourable conclusion.

Survey results may be kept private, but the tabulated results and analysis cannot be altered because they are unfavourable to the client.

We may decline a request at the initial consultation stage if it is not a good fit for Greenkeys’ readership, editorial policy, or areas of coverage.

As a rule, the article remains published after the survey ends.

After the survey closes, the article will state the survey period and that responses are no longer being accepted.

Even when survey results are restricted to the client, the article will generally remain published and state that the survey was conducted, identify the relationship with the client, and explain the survey’s purpose.

Disclosure of Relationships in the Article

As a rule, the relevant Greenkeys article will include the following information.

“This article and survey are part of a paid project commissioned by ○○ Company from GreenEchoes Studio for a market survey.

Your responses will be tabulated in a form that does not identify individuals and used in the market survey report submitted to ○○ Company and in GreenEchoes Studio’s analysis.

The scope for making the survey results publicly available is set in advance according to the survey’s purpose and the product’s development stage.

Article views, the number of survey responses, and their content are not specified or guaranteed by the client. GreenEchoes Studio retains final editorial control over the article content, questions, answer options, tabulation, and analysis.”

If the results will not be made public, we will also state the following.

“The tabulated results and analysis report for this survey will be submitted to the client and may not be made publicly available.”

If a giveaway is included, we will also state the following.

“After completing the survey, respondents may enter the giveaway if they wish. The draw is open to those who meet the entry requirements, and the answers given in the survey will not affect the odds of winning.

If the prize is shipped directly by the commissioning company or prize provider, we will share only the information necessary for shipping with the shipping company, after obtaining the winner’s consent.”

How Market Surveys Differ from Greenkeys Reviews

A Greenkeys Product Review involves using a physical product for a set period and examining its specifications, construction, feel in use, suitable applications, and points to note, to help readers make informed purchasing decisions.

A Market Survey collects responses from readers and article visitors on a specific topic, then analyzes those results in their market context.

It is not a service for commissioning product endorsements or favourable coverage.

Paid Product Reviews, short reviews based on editorial judgment, and Market Surveys are operated separately, with distinct purposes and deliverables.

Conducting a survey or its results will not affect whether a product review is published on Greenkeys or the content of its assessment.

Use and Publication of Survey Results

The deliverable report may be used as a reference for decisions on product planning, specification reviews, market analysis, sales planning, and other internal matters.

Whether to publish the survey results and GreenEchoes Studio’s analysis publicly will be decided in consultation with the client before the survey begins.

If the results are kept private or only partially published, GreenEchoes Studio will not publicly disclose responses, free-text comments, or analysis beyond the scope agreed in advance.

However, the article and survey will disclose that the survey was conducted, the relationship with the commissioning company, that the work is paid, the survey’s purpose, and how the response data will be used.

If the client plans to publish the report, survey results, charts, or GreenEchoes Studio’s analysis in advertising, press releases, product pages, crowdfunding pages, social media, or other external channels, please consult GreenEchoes Studio in advance.

When publishing survey results externally, please include the survey conditions needed to understand them accurately, such as who conducted the survey, who it covered, the survey period, the number of valid responses, that responses were voluntary, and whether a giveaway was held.

You may not use selected portions of the survey results in a way that gives an impression different from the actual response trends.

Key Terms of Engagement

Before proceeding with an order, we will confirm the following main points.

Survey purpose and intended use
Product or project covered by the survey
Number of questions and response formats
Response collection period
Scope of publication of the survey results
Pre-release information and its embargo date and time
Scope of factual verification
Deliverables and delivery schedule
Conditions for external use of the report
GreenEchoes Studio’s final editorial control
The article will generally remain published
No guarantees of page views, response numbers, response content, or outcomes
Handling of personal information
Roles and cost allocation for any giveaway

If a giveaway is held, we will confirm with the client or prize shipper the purposes for using personal information, how it will be managed, prohibited uses, restrictions on onward disclosure, deletion after shipping is complete, and reporting in the event of an incident.

Information to Include in Your Inquiry

Please share the following information where possible.

Company and brand name
Contact person
Official website or product page
Topic you would like to survey
Current hypotheses or questions you would like to verify
What decisions you would like to use the results to inform
Preferred publication timing and response collection period
Whether there is pre-release information and its embargo date and time
Preferred scope for publishing the survey results
Preferred delivery date
Estimated budget
Whether you would like to use Greenkeys’ shared announcement slots
Whether you would like to hold a giveaway
Preferred prize and number of winners
Prize provider and shipper
Preferred shipping regions

It’s fine if you haven’t yet worked out all the details.

Contact Us

For inquiries about our Market Survey, please contact us using the form below.

We will review your inquiry and aim to respond within 5 business days.

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Other Services for Businesses

GreenEchoes Studio offers several support services depending on a product’s development stage and its status in the Japanese market.

Even when combining multiple services, we clearly separate the objectives, scope, and fees in our proposal.

View all services for businesses ▷▷