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Create a process that allows customers to learn about, understand, and consider purchasing the product.
GreenEchoes Studio provides launch support to domestic and international keyboard brands and related manufacturers regarding product launches, pre-orders, and crowdfunding in the Japanese market.
Based on our understanding of readers, search intent, market trends, and insights into content creation gained through our operation of the keyboard-focused media outlet “Greenkeys,” we will determine what information to deliver to Japanese users, in what order, and how.
It is not intended merely for one-off article placements or temporary exposure.
This support involves providing information in stages—from before the product’s release through to after—to ensure that consumers have a clear understanding of the product’s existence, features, reasons to choose it, and how to purchase it.
Target Issues
- I don’t know what to emphasize for the Japanese market.
- Simply translating product descriptions for overseas markets isn’t enough to convey their appeal.
- Communications before, at the time of, and during the sales period are one-off events.
- We haven’t built enough awareness to launch the crowdfunding campaign.
- There are many product features, but I haven’t been able to organize them into reasons for purchasing.
- The roles of product pages, reviews, news, and social media are not clearly defined.
- Even if we release information on the launch date, users won’t have enough time to understand the product.
- Links to related products, build guides, FAQs, and the purchase page are not prominent enough
- We want to identify in advance the questions and concerns that are likely to arise in the Japanese market.
Even high-quality products may not lead to sales if their value isn’t clearly articulated as a “reason to buy” in the Japanese market.
The relationship between product quality and reasons for purchase is explained in detail on the following page.
Redesigning the “Reasons to Buy” Essential for the Growth of a Keyboard Brand ▷▷
Activities Carried Out as Part of Launch Support
The launch support service includes the following five items:
- Organizing Key Selling Points for End Users
- Content Creation in Accordance with the Information Disclosure Schedule
Organizing Key Selling Points for End Users
We will review the product specifications, pricing, competing products, sales methods, and target users to identify the value proposition we should communicate in the Japanese market.
Rather than simply translating the marketing messages used in overseas markets, we rephrase them to provide the information Japanese users need when comparing and evaluating products.
Production of Content for Greenkeys
We will create the following content on Greenkeys in accordance with the launch plan specified by the client.
- Teaser Information
- Product Announcement
- Announcement Regarding the Start of Pre-orders or Crowdfunding
- Explanation of Specifications and Features
- Additional Information During the Sales Period
- Notice Before the Event Ends
- Post-Release Updates
The specific number of content pieces will vary depending on the launch plan and the amount of work involved.
We determine the scope of production on a case-by-case basis, taking into account factors such as the number of articles, article format, publication date, and whether hands-on testing has been conducted.
Social Media Posts and Sales Funnel
We will announce the release of the content created as described above on Greenkeys’ official social media channels.
We’ll also create internal links to related existing articles, product descriptions, comparison articles, and product pages to organize a clear path for readers to find the information they need.
Sharing Feedback After Publication
To the extent possible, we will share the following information:
- Page Views for the Target Article
- Number of clicks on external links to sales pages, etc.
- Impressions on X Posts
- Major reactions observed on social media
- Questions and Concerns Submitted by Readers
Standard Implementation Process
The standard procedure for launch support is as follows.
1. Contact us via the inquiry form
2. Confirm the product, sales method, launch date, and target market
3. Outline the key selling points for the Japanese market
4. Design the roles of the information and content to be published
5. Proposal of specific support services
6. After placing an order, share the necessary materials and product information
7. Content production
8. Publish content sequentially according to the plan
9. Share post-publication feedback and available data
Fees for Launch Support
Launch Support: 132,000 yen (tax included) / $860.00 (in U.S. dollars)
Standard launch support includes the following:
- Preliminary Interview
- Organizing Product Information and Terms of Sale
- Organizing Key Selling Points for the Japanese Market
- Designing a Schedule for Information Disclosure
- Creating Content for Greenkeys
- Social Media Announcements When Content Is Published
- Setting Up Internal Links from Related Existing Articles
- Designing the Path to the Sales Page
- Sharing Feedback Available After Publication
We will provide a customized quote based on your launch plan.
Additional Support
If necessary, you can add the following information.
- A short review or in-depth review based on hands-on experience with the actual device
- Conducting a Market Survey
- Proposals for the Structure of Product Pages and Crowdfunding Pages
- Ongoing Content Support After Launch
We will provide a customized quote based on your specific support needs.
Items Not Included in This Service
The launch support service does not guarantee the following:
- A certain number of article page views, social media impressions, and clicks
- Specific sales figures, funding amounts, and conversion rates
- Search rankings, appearance in Google Discover, etc.
- Distribution to External News Services
- Positive reviews and ratings
- Coverage in Media Other Than Greenkeys
- Inclusion of Expressions or Conclusions Specified by the Client
We may decline requests if they are not in line with Greenkeys’ editorial policy or target audience.
PR Disclosures and Editorial Guidelines
For content created based on a commission, we will clearly state our relationship with the client, the details of the content provided, and whether production fees were charged.
As a general rule, content intended for promotional purposes will be excluded from news distribution platforms such as Google News and Gunosy.
The client’s pre-release review covers factual information such as the product name, specifications, price, release date, terms of sale, and the date and time when the information is to be made public.
The client may not request changes to Greenkeys’ independent evaluations, comparisons, points to note, or conclusions.
Differences from Product Reviews
Japan Launch Support is a service that designs information architecture, release schedules, content, and sales funnels tailored to the Japanese market.
Product reviews are a service in which we use the finished product to evaluate its usability, quality, suitable applications, and points to note.
While it is possible to incorporate product reviews into our launch support services, we treat the scope of work and fees for these services separately.
Requesting promotional support will not affect the rating or conclusion of the review.
Target Companies and Brands
- Overseas brands launching products in the Japanese market for the first time
- Brands that are uncertain about how to sell their products or communicate with customers in Japan
- Companies launching new products on their own e-commerce sites
- Businesses planning to sell their products on Kickstarter, Makuake, and similar platforms
- Brands that want to build awareness in stages even before launch
- Companies that want to create a continuous flow of information rather than just publish one-off articles
- Businesses looking to optimize their product pages and FAQs for the Japanese market
Information We Ask You to Provide During Your Consultation
- Company Name, Brand Name
- Name of the person in charge
- Applicable Products
- Official Website or Product Page
- Product Overview and Key Features
- Sales Methods
- Release Date or Campaign Period
- Date and Time of Information Release
- Desired Duration of Support
- Desired Content
- Availability of Products for Sale or Loan
- Affiliate Programs, Tracking Links, and Whether Coupons Are Available
- It’s okay even if the content hasn’t been organized yet.
First, please provide an overview of the product and tell us what you hope to achieve in the Japanese market.
Clicking the button below will open the contact form for the external form service “FormMailer.”
Other Services for Businesses
GreenEchoes Studio offers a variety of support services tailored to the various stages of product development and the status of market expansion in Japan.
- Product Review
- Market Survey
- Japan Launch Support | Launch Support for the Japanese Market
- Product Advisory & Supervision | Product Supervision
- Interview & Article Production | Reporting and Interview Article Production
Even when combining multiple services, we will provide proposals that clearly outline the business objectives, scope, and fees for each service.
