Another Language:
日本語
Create a path for people to discover a product, understand it, and consider buying it.
GreenEchoes Studio provides Launch Support to keyboard brands and related manufacturers in Japan and abroad for product launches, preorders, and crowdfunding campaigns in the Japanese market.
Drawing on our understanding of readers, search intent, market trends, and content creation gained through operating the keyboard-focused media outlet Greenkeys, we help determine what information to share with Japanese users, when to share it, and how to present it.
Our support is not intended solely to secure a one-off article or temporary exposure.
It helps deliver information in stages, from before launch through after release, so that people can understand the product, its features, why they might choose it, and how to buy it.
Challenges We Address
- Uncertainty about what to highlight for the Japanese market
- Difficulty communicating a product’s appeal through a simple translation of overseas product descriptions
- Communications before launch, at launch, and during the sales period are one-off efforts
- Awareness has not been built before a crowdfunding campaign begins
- The product has many features, but they have not been organized into clear reasons to buy
- The roles of product pages, reviews, news, and social media are not clearly defined
- Even when information is released on launch day, users do not have enough time to understand the product
- There are few clear paths to related products, build guides, FAQs, and purchase pages
- A desire to identify questions and concerns that are likely to arise in the Japanese market
Even a high-quality product may be difficult to sell if its value has not been clearly framed as a “reason to buy” in the Japanese market.
The page below explains in more detail the relationship between product quality and reasons to buy.
Redesigning the “Reasons to Buy” That Keyboard Brands Need to Grow ▷▷
What Launch Support Includes
Our Launch Support covers the following areas:
We determine the specific scope of work in advance, based on the product’s status and launch plan.
- Clarifying key messages for end users
- Creating content for Greenkeys in line with the information release schedule
- Announcing the launch on social media and creating clear paths to sales pages
- Sharing available post-publication data and reader responses
Clarifying Key Messages for End Users
We review the product specifications, price, competing products, sales methods, and intended users, then clarify the value to communicate in the Japanese market.
Rather than simply translating messaging used in overseas markets, we adapt it into information Japanese users need when comparing and considering the product.
Creating Content for Greenkeys
After reviewing the client’s launch plan and information release conditions, we create content for Greenkeys in line with the scope of work and publication plan agreed in advance. This may include:
- Teaser information
- Product announcements
- Announcements of preorder or crowdfunding launches
- Explanations of specifications and features
- Additional information during the sales period
- Reminders before the campaign or sales period ends
- Follow-up information after launch
The number of content pieces varies depending on the launch plan and the work involved.
We determine the scope of work individually based on factors such as the number and format of articles, publication timing, and whether hands-on testing is included.
Social Media Communications and Sales Paths
We announce the publication of the relevant content created above on Greenkeys’ official social media accounts.
We also organize internal links to relevant existing articles, product explainers, and comparison articles, along with external links to sales pages and other destinations, and design pathways that help readers find the information they need and where to buy.
Sharing Post-Publication Responses
Where available, we share information such as:
- Page views for the relevant articles
- Clicks on external links to sales pages and other destinations
- Impressions on X posts
- Notable responses observed on social media
- Questions or concerns raised by readers
Typical Process
The standard process for Launch Support is as follows.
1. Contact us through the inquiry form
2. Confirm the product, sales method, launch timing, and target market
3. Define the key messages for the Japanese market
4. Plan the information to be released and the role of each piece of content
5. Propose specific support activities
6. After the order is placed, share the required materials and product information
7. Create content
8. Publish content in sequence according to the plan
9. Share post-publication responses and available data
Launch Support Fees
Launch Support starts at ¥132,000 (tax included) or US$860
Standard Launch Support includes:
- Initial consultation
- Organizing product information and sales terms
- Defining key messages for the Japanese market
- Planning the information release schedule
- Creating content for publication on Greenkeys
- Announcing each content publication on social media
- Adding internal links from relevant existing articles
- Designing pathways to sales pages
- Sharing available post-publication responses
The fee is a starting price based on a standard scope of work.
We provide a custom estimate for the specific scope and fee based on factors such as the number and format of content pieces, support period, languages, and whether hands-on testing is included.
Additional Support
The following can be added as needed:
- Producing a product review based on hands-on testing
- Conducting a Market Survey
- Recommendations on the structure of product or crowdfunding pages
- Ongoing content support after launch
We provide a custom estimate based on the support required.
What This Service Does Not Guarantee
Launch Support does not guarantee the following results or placements:
- A specific number of article views, social media impressions, or clicks
- A specific number of sales, amount of funding, or number of conversions
- Search rankings or placement on Google Discover or similar platforms
- Distribution through external news services
- Positive reviews or ratings
- Placement in media outlets other than Greenkeys
- Publication of wording or conclusions specified by the client
We may decline a request if it is not a good fit for Greenkeys’ editorial policy or readership.
PR Disclosure and Editorial Handling
For content produced at a client’s request, we disclose our relationship with the client, any items or other support provided, and whether a production fee was paid.
Content created for promotional purposes is generally excluded from distribution through news services such as Google News and Gunosy.
The client’s pre-publication review is limited to factual details, such as product names, specifications, prices, release dates, sales terms, and information embargo dates and times.
Clients may not require changes to Greenkeys’ independent evaluations, comparisons, points of caution, or conclusions.
The Difference Between Launch Support and Product Review
Launch Support is a service that plans information strategy, publication schedules, content, and sales pathways for the Japanese market.
Product Review is a service that evaluates usability, quality, suitable use cases, and points of caution using a finished product.
Product Review can be included in Launch Support, but the scope of work and fees are handled separately.
Commissioning promotional support does not affect the evaluation or conclusions of a review.
Companies and Brands This Service Is For
- Overseas brands launching a product in the Japanese market for the first time
- Brands unsure about how to sell or communicate about their products in Japan
- Companies launching a new product through their own e-commerce store
- Businesses planning to sell through platforms such as Kickstarter or Makuake
- Brands looking to build awareness in stages before launch
- Companies looking to build an ongoing information pathway rather than publish a one-off article
- Businesses looking to prepare product pages and FAQs for the Japanese market
Information to Share When Getting in Touch
- Company and brand names
- Contact person’s name
- Product in question
- Official website or product page
- Product overview and key features
- Sales method
- Release date or campaign period
- Information embargo date and time
- Preferred support period
- Preferred content
- Whether product samples can be provided or loaned
- Whether affiliate links, tracking links, or coupons are involved
It’s fine if you haven’t finalized the details yet.
To start, tell us about the product and what you hope to achieve in the Japanese market.
Clicking the button below will open the inquiry form for the external service FormMailer.
Other Services for Businesses
GreenEchoes Studio offers several support services depending on a product’s development stage and its status in the Japanese market.
- Product Review
- Market Survey
- Launch Support
- Product Advisory & Supervision
- Interview & Article Production
Even when combining multiple services, we clearly separate the objectives, scope, and fees in our proposal.
