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GreenEchoes Studio has introduced a new AI-powered Japanese–English translation system for its specialist keyboard media outlet, Greenkeys, and its official website, overhauling how it produces and manages multilingual content.
This initiative creates an environment for translating Japanese content into English more flexibly and consistently while reducing the workload and operating costs associated with translation.
Expanding multilingual communications while maintaining specialist expertise
Drawing on its specialist knowledge of Japan’s keyboard market, GreenEchoes Studio provides services to brands in Japan and abroad, including Product Advisory & Supervision, Market Survey, and Launch Support.
Greenkeys, which we operate, also regularly shares information on trends in the Japanese market and keyboard products through news, Product Reviews, columns, and other content.
Until now, translation costs and operational constraints have made producing English content challenging. For media outlets with frequent updates in particular, this has meant having to choose which content to make available in other languages.
We have worked to address these challenges by building our own AI translation workflow.
Translation and update management tailored to each type of content
The new system uses OpenAI’s AI technology to generate and update English content based on the original Japanese text.
It adjusts translation style to suit each type of content, such as news, reviews, and columns, while preserving links and HTML structure within articles.
The system can also apply updates to Japanese articles to their English versions, making it easier to manage corrections and information updates after publication.
We use AI for translation and have editors review the wording and specialist terminology as needed, with the aim of balancing accuracy and readability.
Building an information platform that connects Japan’s keyboard market with the world
GreenEchoes Studio sees this overhaul of its translation workflow not simply as a way to improve production efficiency, but as a means of strengthening its international communications infrastructure.
We will continue to connect audiences in Japan and abroad by sharing information about Japan’s keyboard market with overseas brands and developers, and introducing information about overseas products to users in Japan.
At Greenkeys, in particular, we are working to make our accumulated specialist knowledge available in English, including insights into user needs specific to the Japanese market and Japanese keyboard layouts.
GreenEchoes Studio will continue its efforts to connect Japan’s keyboard market with markets abroad through both specialist content production and the use of technology.
Work since implementation
Since implementing the translation workflow, we have continued improving our Japanese–English communications to support collaboration with overseas companies, checking the meaning of specialist terms, service names, prices, and currencies.
See how we check specialist terminology and service names
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